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With the rise in searches for pollution and sun damage in skincare, brands are encouraged to highlight a product as protective against common concerns.
June 18, 2023
By: Lianna Albrizio
Associate Editor
As the first day of summer commences this week, it’s no surprise that the current top growing benefits searched alongside skincare in the US are protective and bronzing. According to beauty trend tracker Spate, “protective” is currently the top growing benefit alongside skincare, experiencing a year-over-year (YoY) growth of +101.9%. This growth aligns with the increasing concerns about the skin barrier, which has seen a YoY growth of +22.7%. Spate says brands should capita...
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